Authentic | Kaicus Canada

Authentic Marketing

28.00 USD

Learn to weave mission into every message, turning brand promises into lasting emotional bonds; this guide blends narrative design, consumer psychology, and practical tactics for authentic influence.

Brand: Wiley
ISBN: 1119513758
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Height 161 mm
Imprint John Wiley & Sons, Inc.
ISBN 9781119513759
Languages English
Number of pages 256
Spine width 29 mm
Weight 434 g
Width 236 mm