Misbehaving : The Making of Behavioral Economics

Richard Thaler chronicles his trailblazing research that challenged rational‑choice models, showing how emotions, habits, and social norms drive market outcomes in a lively, evidence‑rich narrative.

Brand: Richard H Thaler
ISBN: 039335279X
MPN: 43849607
Sponsored  This site contains affiliate links for which we may receive compensation. More information
Language English
Literary awards Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2015)
Original title Misbehaving: The Making of Behavioral Economics