Playing to Win How Strategy Really Works by A.G. Lafley 9781422187395

A practical guide that shows how to align vision with action, using clear frameworks and case studies to help leaders choose the right market focus, build a unique value proposition, and execute effectively.

Brand: Lafley, A. G.
ISBN: 142218739X
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Author A G Lafley,Roger L Martin
Binding Hardcover
Dimensions 156 x 235 x 30mm | 497g
Format Hardback | 272 pages
ISBN 9781422187395
Language English
Pages 260
Publication date 05 Feb 2013
Publication place United States
Publish date 2013-02-05
Publisher Harvard Business Review Press
Units 1