Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands | Kaicus Deutschland

Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

47.95 EUR

Marke: Books On Demand
ISBN: 3656032955
MPN: 9783656032953
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