Name: Consumer Perception of Internal Brand Extension
Brand: Books On Demand
SKU: ID13406612
Availability: InStock

Consumer Perception of Internal Brand Extension

17.95 EUR

Dieses Buch untersucht, wie Konsumenten interne Markenerweiterungen erleben und welche Rolle das Gefühl von Kohärenz dabei spielt, die Akzeptanz zu erhöhen – ein praxisnaher Leitfaden für Markenmanager.

Marke: Books On Demand

ISBN: 3668604878

MPN: 9783668604872

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Gesponsert Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

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17.95 EUR 17.95 EUR

11-04-2026 13:15:25

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Consumer Perception of Internal Brand Extension

Gesponsert Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

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Consumer Perception of Internal Brand Extension

Gesponsert Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

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