Name: Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external environment?
Brand: Books On Demand
SKU: ID13195567
Availability: InStock

Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external environment?

17.95 EUR

Dieses Buch zeigt, wie interne Faktoren – von der Unternehmensphilosophie über das Talentportfolio bis hin zu Innovationsprozessen – die Marktwahrnehmung formen und Reaktionsstrategien steuern.

Marke: Books On Demand

ISBN: 3640410661

MPN: 9783640410668

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09-06-2026 22:38:15

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Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external environment?

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Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external environment?

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