Private label brands are a threat for high value manufacturer's brands such as "Charmin"!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty | Kaicus Deutschland

Private label brands are a threat for high value manufacturer's brands such as "Charmin"!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty

47.95 EUR

Einblicke in die Konkurrenzdynamik zwischen Eigenmarken und Premiummarken zeigen, wie Procter & Gamble seine Position schützt und Konsumentenloyalität beeinflusst.

Marke: Books On Demand
ISBN: 3640805488
MPN: 9783640805488