Shock advertising. Are consumer responses affected by culture? A case study on Benetton | Kaicus Deutschland

Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures

44.99 EUR

Marke: Books On Demand
ISBN: 3638688895
MPN: 9783638688895