Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust | Kaicus Deutschland

Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust

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Dieses Buch zeigt, wie man neue Produkte durch gezielte Vertrauensförderung sicherer macht: Es verbindet psychologische Grundlagen mit konkreten Schritten für den gesamten Entwicklungszyklus.

Marke: LAP Lambert Academic Publishing
ISBN: 9783844306828