Marketing Management

1514.00 EUR

Dive into Kotler and Keller’s 15th Global Edition to master modern marketing fundamentals, with fresh international case studies, data‑driven insights, and practical tools for strategic decision‑making.

Brand: Philip Kotler
ISBN: 1292092629
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Country of publication UNITED KINGDOM
Dimensions 216 x 274 x 27mm | 1,626g
Edition 15, Global edition
Format 832 pages
Height 219 mm
Imprint Pearson
ISBN 9781292092621
Languages English
Publication place Harlow, United Kingdom
Publisher Pearson Education Limited
Spine width 29 mm
Status In Print
Target audience College/higher educationProfessional and scholarly
Weight 1608 g
Width 278 mm