Services Marketing: People, Technology, Strategy | Kaicus Ireland

Services Marketing: People, Technology, Strategy

288.00 EUR

Delve into how frontline staff, emerging tech, and long‑term strategy coalesce to drive service excellence, with updated models, real‑world examples, and practical tools for managers and scholars.

Brand: World Scientific (Us)
ISBN: 1944659013
MPN: 9781944659011
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Author Jochen Wirtz
Country of publication UNITED STATES
Dimensions (H) 277mm, (W) 217mm, (D) 25mm
Edition Edition Number 8; Revised
Imprint World Scientific Publishing Co Inc (USA)
ISBN 9781944659011
Page count 800
Publication date 11 Apr
Status In Print
Weight 1.570 g