The Analytical Marketer: How to Transform Your Marketing Organization

Transform your marketing organization by mastering the blend of data science and creative strategy; this guide offers actionable frameworks, real‑world case studies, and leadership insights to build a sustainable analytics culture that drives measurable growth.

Brand: KLO80
ISBN: 9781625278456
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Height 243 mm
Imprint Harvard Business Review Press
ISBN 9781625278456
Languages English
Number of pages 208
Spine width 23 mm
Weight 416 g
Width 165 mm