Artificial Intelligence for Marketing: Practical Applications

39.00 GBP

Learn how AI transforms campaign planning, from automated audience segmentation to real‑time creative optimization, using hands‑on case studies that translate data science into measurable marketing wins.

Brand: Wiley
ISBN: 1119406331
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Height 165mm
Imprint John Wiley & Sons, Inc.
ISBN 9781119406334
Languages English
Number of pages 368
Publication date 04 Aug 2017
Publisher Wiley
Spine width 35mm
Weight 556g
Width 238mm