Blue Ocean Strategy Expanded Edition by W Chan Kim New Book

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Navigate beyond crowded markets with the Expanded Edition of Blue Ocean Strategy, where fresh case studies, step‑by‑step frameworks and clear diagrams guide leaders to create unique value and make rivals obsolete.

Brand: Harvard Business School Publishing
ISBN: 1625274491
MPN: 40521701
Author Kim, W.Chan
Book language English
County of pub United States
Dimensions 25 cm xxviii, 287 pages : illustrations (black and white)
Format 320 pages
Imprint Harvard Business School Press
ISBN 9781625274496
Publication date Jan 20, 2015
Publication place Boston, United States
Published 20/01/2015