Branding: A Very Short Introduction

9.99 GBP

Uncover the mechanics behind brand identity in this compact 160‑page study, where theory meets vivid case studies to explain how names, logos, and stories shape perception and loyalty.

Brand: Oxford University Press
ISBN: 0198749910
MPN: 47207046
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9.99 GBP 9.99 GBP
23-04-2026 17:47:24
Dimensions 174 x 111 x 11 mm
Edition First edition
Height 111 mm
Imprint Oxford University Press
ISBN 9780198749912
Languages English
Number of pages 160
Spine width 10 mm
Weight 124 g
Width 174 mm