Digital Business and E-Commerce Management

65.99 GBP

Unlock the full potential of online business with a deep dive into digital strategy, consumer behavior, and omnichannel execution, featuring real‑world examples, analytics tools, and step‑by‑step implementation plans for today’s competitive marketplace.

Brand: Dave Chaffey
ISBN: 1292193336
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Country of publication UNITED KINGDOM
Dimensions (H) 262mm, (W) 200mm, (D) 23mm
Edition 7 ed
Imprint Pearson Education Limited
ISBN 9781292193335
Languages English
Page count 680
Publication date Fri Jun 14 00:00:00 BST 2019
Status In Print
Target audience Professional and scholarly
Weight 1260 grams