The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes | Kaicus UK

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

29.00 GBP

Dive into the dynamic duo of heroism and rebellion as they guide brand creation, showing how courageous action paired with bold defiance can forge unforgettable identities that inspire trust and ignite cultural conversations.

Brand: McGraw-Hill Education
ISBN: 0071364153
MPN: 9780071364157
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Dimensions 154.94 x 231.14 x 35.56mm | 725.74g
Edition statement ed
Format Hardback | 384 pages
Imprint MCGRAW-HILL Professional
ISBN 9780071364157
Languages English
Publication date 06 Feb 2001
Publication place New York, NY, United States
Publisher McGraw-Hill Education - Europe