Innovation Management and New Product Development

44.09 GBP

Master the full cycle of innovation from ideation to commercialization with this in‑depth guide, featuring proven frameworks, risk‑mitigation tactics, and real‑world examples that illustrate how teams navigate uncertainty to launch successful products.

Brand: Pearson Education Limited
ISBN: 1292133422
MPN: 9781292133423
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Country of publication UNITED KINGDOM
Dimensions (H) 247mm, (W) 188mm, (D) 36mm
Edition 6 New edition
Imprint Pearson Education Limited
ISBN 9781292133423
Languages English
Page count 672
Publication date Mon Sep 12 00:00:00 BST 2016
Publisher Taylor & Francis Ltd
Status In Print
Target audience Professional and scholarly
Weight 1262 grams