MEDIA U: HOW THE NEED TO WIN AUDIENCES HAS SHAPED HIGHER By John Marx & Mark

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Media U reveals how colleges now design courses, research, and campus life around audience metrics, turning classrooms into content hubs that chase clicks while redefining academic purpose.

ISBN: 9780231186377

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Media U : How the Need to Win Audiences Has Shaped Higher Education Paperback / softback

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MEDIA U: HOW THE NEED TO WIN AUDIENCES HAS SHAPED HIGHER By John Marx & Mark

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Media U : How the Need to Win Audiences Has Shaped Higher Education Paperback / softback

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MEDIA U: HOW THE NEED TO WIN AUDIENCES HAS SHAPED HIGHER By John Marx & Mark

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Media U : How the Need to Win Audiences Has Shaped Higher Education Paperback / softback

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