Principles of | Kaicus UK

Principles of Marketing

Uncover the 16th edition of Kotler’s marketing bible, where timeless concepts meet today’s digital economy, data‑driven insights, and ethical branding through vivid global case studies.

Brand: Pearson
ISBN: 1292092483
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Author Philip Kotler
Edition Edition Number 16; 16th edition
Format Paperback,
Publication date 12 Mar
Publisher Pearson Education Limited
Weight 1.424 g