BRAND | Kaicus UK

BRAND PSYCHOLOGY

34.99 GBP

Dive into the hidden mechanics of brand perception, uncovering how narrative framing, sensory cues, and social proof converge to sculpt consumer attitudes and corporate reputation in a compelling blend of theory and real‑world illustration.

Brand: Jonathan Gabay
ISBN: 0749471735
MPN: 41377672
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34.99 GBP 34.99 GBP
15-05-2025 19:23:20