Retail Category Management: Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning

Master the art of retail planning with this concise manual that fuses statistical models, real‑time data feeds, and scenario analysis to fine‑tune product mix, shelf layout, stock levels, and price points for maximum margin and shopper delight.

Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
MPN: 33 black & white illustrations, 19 black
ISBN: 3642224768
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