Storynomics: Story Driven Marketing in the Post-Advertising World | Kaicus UK

Storynomics: Story Driven Marketing in the Post-Advertising World

19.99 GBP

Storynomics reveals how brands can thrive by embedding narrative into every touchpoint, turning ordinary messaging into memorable journeys that forge deep emotional connections and lasting customer advocacy.

Brand: Robert McKee
ISBN: 0413778002
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Dimensions 141 x 223 x 30mm | 453g
ISBN 9780413778000
Languages English
Publication place London, United Kingdom
Publisher Methuen Publishing Ltd