How to Write a Marketing Plan Creating Success Paperback John Westwood | Kaicus UK

How to Write a Marketing Plan Creating Success Paperback John Westwood

Master the art of strategic marketing with this fifth edition guide, offering clear frameworks, real‑world examples, budgeting techniques, audience segmentation insights, and actionable digital tactics for measurable success.

Brand: Kogan Page
ISBN: 0749475714
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Edition Fifth edition
Height 139 mm
Imprint KoganPage
ISBN 9780749475710
Languages English
Number of pages 175
Spine width 13 mm
Weight 254 g
Width 215 mm