Branding: In Five and a Half Steps by Johnson, Michael

Unveil the art of brand architecture through six concise stages, guiding you from discovery to narrative, visual language, and strategic positioning with vivid examples that illuminate each critical step.

Brand: Michael Johnson
ISBN: 0500518963
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Dimensions 210x245
Format 320 pages
ISBN 9780500518960
Languages English
Publication place London, United Kingdom
Publisher Thames & Hudson Ltd