How Brands Grow: What Marketers Don't Know

9.46 USD 76% Off 39.95 USD

Learn how brands grow by mastering mass reach, repeat purchase patterns, and clear brand cues—sharp data shows that broad exposure and consumer memory drive expansion more than niche storytelling.

Brand: Byron Sharp
ISBN: 0195573560
MPN: 9780195573565
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9.46 USD 39.95 EUR
23-04-2026 07:49:31
Dimensions 160 x 240 x 20mm | 589g
Format 246 pages
Imprint OUP Australia and New Zealand
ISBN 9780195573565
Languages English
Publication date 12 Apr
Publication place Melbourne, Australia
Publisher Oxford University Press Australia