Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Brand: Jean-Noël Kapferer
SKU: ID13945844
Availability: InStock

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

51.99 USD

Dive into how premium brands shatter conventional rules, using scarcity, heritage, and immersive storytelling to build desire, loyalty, and lasting prestige in a competitive market.

Brand: Jean-Noël Kapferer

ISBN: 0749464917

MPN: 9780749464912

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Sponsored Kogan Page Ltd. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback)

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51.99 USD 51.99 GBP

02-12-2024 22:13:31

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Dimensions	166 x 241 x 30mm \| 769g
Edition	Revised
Format	408 pages
ISBN	9780749464912
Languages	English
Publication place	London, United Kingdom
Publisher	Kogan Page Ltd

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Sponsored Kogan Page Ltd. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback)

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Sponsored Kogan Page Ltd. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback)

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