The Media Handbook: A Complete Guide to..., Katz, Helen

38.37 USD

A definitive resource that demystifies media buying, detailing how to evaluate channel performance, craft data‑driven strategies, and negotiate rates while integrating emerging digital tactics into cohesive campaigns.

ISBN: 1138689165
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38.37 USD 38.37 GBP
02-12-2024 22:40:13