Misbehaving : The Making of Behavioral Economics

17.95 USD 5% Off 18.99 USD

Richard Thaler chronicles his trailblazing research that challenged rational‑choice models, showing how emotions, habits, and social norms drive market outcomes in a lively, evidence‑rich narrative.

Brand: Richard H Thaler
ISBN: 039335279X
MPN: 43849607
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17.95 USD 18.99 GBP
31-03-2024 12:53:56
Language English
Literary awards Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2015)
Original title Misbehaving: The Making of Behavioral Economics