Narrative and Numbers: The Value of Stories in Business

Dive into how vivid storytelling reshapes financial metrics, investor sentiment, and corporate strategy, as the author blends real‑world case studies with rigorous data to reveal narrative’s hidden value.

Brand: Aswath Damodaran
ISBN: 0231180489
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Author Aswath Damodaran
Binding Hardcover
Country of publication UNITED STATES
Format 296 pages
Imprint Columbia University Press
ISBN 9780231180481
Language English
Paperback R 349
Publication place New York, United States
Publish date 2017-01-10
Status In Print
Units 1