Strategic Marketing Management

50.66 USD

Navigate complex markets with this 9th edition guide, blending theory, data analysis, and vivid case studies to equip managers and students with practical tools for strategic decision‑making.

Brand: Alexander Chernev
ISBN: 1936572508
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Dimensions 191 x 235 x 16mm | 513g
Edition statement 9th ed.
Format Paperback | 296 pages
ISBN 9781936572502
Languages English
Publication date 01 Jan 2018
Publisher Cerebellum Press