Name: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Brand: Springer-Verlag GmbH
SKU: ID13019370
Availability: InStock

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

196.64 EUR 17% Off 236.00 EUR

Ergründen Sie im Sammelband des Weltmarketingkongresses 2011 die Spannungen zwischen Kundenzufriedenheit und Unternehmensflexibilität, wobei praxisnahe Fallstudien innovative Strategien für ein volatiles Marktumfeld aufzeigen.

Marke: Springer-Verlag GmbH

MPN: 27652931

ISBN: 9783319500065

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Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

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196.64 EUR 236.00 EUR

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236.00 EUR 236.00 EUR

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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