Name: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)
Brand: Campbell, Colin L.
SKU: ID13204936
Availability: InStock

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

186.45 EUR 13% Off 213.99 EUR

Der Sammelband beleuchtet im Jahr 2011 die Spannungen zwischen Kundenwünschen und Unternehmenszielen, analysiert Marktveränderungen und zeigt praxisnahe Strategien für nachhaltige Anpassung in dynamischen Geschäftsumfeldern.

Marke: Campbell, Colin L.

ISBN: 3319842986

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Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

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Gesponsert The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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