Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Master the art of turning raw consumer data into actionable marketing intelligence with this concise second edition guide, featuring practical dashboards, statistical techniques, and real‑world case studies that translate insights into strategy.

Brand: Kogan Page
ISBN: 0749482168
MPN: 48957226
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Dimensions 235 x 160 x 15 mm
Edition 2nd Revised edition
Height 235 mm
Imprint KoganPage
ISBN 9780749482169
Languages English
Number of pages 240
Publisher Kogan Page Ltd
Spine width 15 mm
Weight 371 g
Width 156 mm